Motivational text messages more than double the odds that smokers will be able to kick the habit, new research suggests.
The study included 5,800 smokers in the United Kingdom who wanted to quit and were assigned to either a group who received motivational text messages (2,915 participants) or a control group who received non-motivational text messages (2,885 participants).
The motivational messages sent to those in the so-called txt2stop group included encouragement, help dealing with cravings, and advice on preventing weight gain while quitting smoking. For example, the message about cravings said: "Cravings last less than 5 minutes on average. To help distract yourself, try sipping a drink slowly until the craving is over."